Around Main Line publisher is looking for a free meal this Christmas Eve

Around Main Line, an online magazine covering public relations for restaurants on the Main Line, is making online headlines this week after the site's CEO and ePublisher Sarah Lockard sent a letter to restaurants in the region offering a unique opportunity to feed her family on Christmas Eve.

"Good Evening!!!," the email begins. "Every Christmas Eve my family enjoys an amazing night dining out and this year I am offering you the exciting opportunity to be our restaurant that hosts us!"

According to the email, Lockard's host will receive approximately $1,000 in PR from the Around Main Line, which includes two Facebook posts, five Instagram photos, two AML enewsletter ads in January and February 2014, and a listing in the site's dining guide.

In return, Lockard is asking for "Dinner for 5 drinks and food compensated, we will tip according to the value to the server."

"This is a VERY innovative and effective way to promote your restaurant on this very competitive evening and reach tens of thousands of local foodies through AML’s channels," Lockard writes. "Please note this is first come, first serve."

The email was picked up by phillymag.com and later by jimromenesko.com, a blog about media, who wrote about Lockards reaction to "Generous Monday."
Below is the full email via phillymag.com:

From: Sarah Lockard
Date: December 9, 2013 at 9:17:32 PM EST
To: undisclosed-recipients:;
Subject: Host the Awesome Lockards on Christmas Eve!

Good Evening!!!

Sarah Lockard

Every Christmas Eve my family enjoys an amazing night dining out and this year I am offering you the exciting opportunity to be our restaurant that hosts us!

The host restaurant will receive approximately $1,000 in PR with AML:

1) 2 Facebook posts on AML’s Facebook page promoting the respective restaurant as the restaurant of choice for AML’s family for Christmas Eve

2) 5 instagram photos during the dining experience

3) 2 AML enewsletter ads in Jan and Feb 2014 (reaches over 3,000 unique individuals)

4) listed in our Christmas Eve dining guide published Dec 10th, 2013 on AML.

We are asking for the following in turn:

Dinner for 5 drinks and food compensated, we will tip according to the value to the server.

This is a VERY innovative and effective way to promote your restaurant on this very competitive evening and reach tens of thousands of local foodies through AML’s channels.

Please note this is first come, first serve.

I am excited to hear from you!

Be THE top restaurant we recommend this Christmas Eve to our HUGE audience!!!!

Your friend,
Sarah

–
Sarah Lockard
CEO, AroundMainLine.com